Federer earned $46m in endorsements in 2013 (©GettyImages). Roger Federer has been revealed as the joint most valuable athlete in the world, according to a report by Forbes Magazine.
The Swiss player shares the award with American golfer Tiger Woods, and both sports stars earned $46million in 2013 in sponsorship, making them top the list of the most valuable athlete names.
The report took into account the commercial earnings of sportsmen/women alone, and did not include any career earnings from athlete’s sporting achievements.
Sponsors
While Federer is used to success on the court, as his record 17 Grand Slam titles would show, he is still at the top of his game off the court too, with his profile around the world boosted by sponsorship deals with multi-national brands such as Nike and Rolex.
Forbes report that the seven-time Wimbledon champion’s 10-year contract with Nike is worth a total of $100m, showcasing his position as one of the greatest tennis players of all time, and he is viewed by many as the perfect ambassador for the sport.
The world number three was not the only tennis player to make the top ten, as he was followed by Russia’s Maria Sharapova in fourth place, who earned $23m, and Li Na of China in eighth place with $15m.
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It could be a sign of the commercial viability of the world’s top players that tennis has more representatives in the top ten than any other sport, with basketball and golf each being represented by two players.
Other high-earners
Federer and Woods were followed by Cleveland Cavaliers basketball player LeBron James in third ($27m), and he was followed by golf’s Phil Mickelson ($25m).
The remaining six positions were made up of cricket’s MS Dhoni ($21m), sprinter Usain Bolt ($20m), Kobe Bryant of the LA Lakers ($19m), and football stars Cristiano Ronaldo ($13m) and Lionel Messi ($13m).
It is not the first time this year that Federer has been the leading tennis player in a sport rich-list, as it was revealed in June that he remained the world’s highest earning tennis player, and the seventh highest earning athlete in the world.
These statistics will be little consolation to the former world number one after losing in the Wimbledon final to Serbia’s Novak Djokovic earlier in July, and he was just one victory away from winning a record eighth Wimbledon title, which would have been his first major in two years.
He will return to competitive action at the Montreal Masters in Canada next month, and he will be aiming to gain some momentum before the US Open in New York, which begins on Monday August 25th.
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